For the VR industry, this year is busy. New Heads appeared successively, the overall price level dropped, more and more new users have access to VR. Canalys, a global technology market analyst, said in a recent report that for the first time ever, VR headline sales exceeded 1 million units by September 30.
According to the Canalys report, PSVR shipped more than 490,000 units in the third quarter of 2017, becoming the market leader. Followed by the Oculus Rift, which sold 210,000 units. The HTC Vive is ranked third, shipments reached 160,000 units. In Q3 2017, Sony, Oculus and HTC together accounted for 86% of the market.
At Canalys, the dominant factor behind the data is price.
According to Vincent Thielke, an analyst with Canalys, "VR headline purchases in the consumer arena are price-dependent and Oculus's pricing strategy is undoubtedly driving up sales, with Hugo Barra betting on the next product - the Oculus Go stand-alone head-end for just $ 199 Is expected to attract more users next year.Go is really good for first-time users of VR, but application development outside of social media faces challenges. "
Vincent mentions just this year that Oculus will permanently reduce the Rift price to $ 399.
On the other hand, Sony is well known in the Asian market.
Sony has dominated Japan's VR headcount market with more than 80% of the market since PSVR was released Sony added the PSVR app content to popular titles such as Doom, Skyrim and Gran Turismo , Continuing to stay ahead of the market, "said Jason Low, an analyst at Canalys.
These figures represent only the third quarter of 2017. All three companies have taken advantage of the "Black Five" period, the fourth quarter figures may be more attractive. (An extension of reading: "[black box exclusive finishing" "black five" VR discount guide ")
In addition, it is worth noting that from the fourth quarter of 2017 to 2018, Microsoft's MR head-end will gradually enter the market.
"VR can be used in many business areas, including manufacturing, healthcare and education, and with top VR vendors such as HP, Lenovo, Acer, Asus and Dell launching their VR heads and using their distribution channels for efficiency sales, One can expect the VR business to emerge as a powerful attraction, "Low said.
The report is focused on the high-end head-end market, mobile VR is not in the discussion. But if the price is the driving force, mobile VR should data better.